A fashion e-commerce platform (monthly GMV ₩1.2B) deployed AI inventory management, customer service automation, and personalized marketing — results that reshaped the business within twelve months.
A fashion e-commerce platform processing 8,000 orders per month was managing 150 brands and 5,000 SKUs entirely by hand. A 12% inventory discrepancy rate, out-of-stock events 2–3 times per week, and a 4–6 hour average customer response time were all holding growth back.
INTESOL delivered three AI modules in phased rollout. ① AI Demand Forecasting Engine — automated reorder triggers incorporating seasonality and trend signals. ② AI Customer Service Chatbot — handles 72% of repeat inquiries automatically, 24/7. ③ Personalized Marketing Automation — email open rates improved from 8% to 28%, repurchase rate from 18% to 34%.
After 12 months, monthly revenue grew from ₩1.2B to ₩2.78B (+132%). Annual inventory management costs dropped from ₩800M to ₩440M (−45%). Headcount grew from 35 to 42 (+20%), but revenue generated per employee rose 57%. Estimated annual net profit increase: ₩3.79B.